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James Lindsay

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James Lindsay Created Rap Snacks Without Outside Investors, And It Later Caught The Attention Of His Now-Limited Partner, Master P

Rap Snacks is on a mission to create a lasting impression on the culture through its business blueprint. Created in 1994 by James Lindsay, Rap Snacks has energized the business and music landscape for Hip-Hop artists that include Master P, who now serves as limited partner, and other relevant artists such as Lil Baby, Rick Ross, Snoop Dogg, and Nicki Minaj.

Samantha Dorisca

Jan 23, 2024

Rap Snacks Sued By Mattel For Violating Its Trademark Rights With Nicki Minaj's 'Barbie-Que' Chips

Nicki Minaj has become known for having a ride-or-die fanbase, “the Barbies” — also known as “the Barbz.” To honor her loyal supporters, Rap Snacks partnered with the Harajuku Barbie in June for her own edition of Rap Snacks, The Barbie-Que Honey Truffle Potato Chips, as previously reported by AfroTech. “Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You’re talking about a woman who rewrote the rules of hip hop culture and happens to be a phenomenal entrepreneur, as well,” Rap Snacks CEO James Lindsay said in a release at the time of the launch, according to PEOPLE. “It just makes sense that as a brand disrupting the snack industry, we align to push the bar even further. This is the beginning of a legendary partnership.” But it appears that what started as “legendary” has turned into a legal battle.

Ngozi Nwanji

Aug 15, 2022

Rick Ross To Launch Line Of Hemp CBD Smokables With Rap Snacks CEO James Lindsay

Rick Ross is the definition of a businessman, and his partnership with fellow entrepreneur James Lindsay, CEO of Rap Snacks, further cements his position in the business world. According to a press release, Rick Ross, Lindsay and Green Globe’s Hempacco will develop and manufacture Hemp Hop Smokables — a line of hemp smokables, rolling paper and functional hemp cannabinoid cigarettes. “I truly believe in the health benefits of Hemp derived products,” said Ross. “Having had my own health scares, and through my healing process, I decided I would develop a line of smokables to help others with the benefits of Hemp cannabinoids. Working with James Lindsay and Hempacco’s team, including Lue, Jorge, and Sandro, has been fantastic. We’ve already started developing the flavors as well as the look and feel of all the products.” Hempacco’s mission is to disrupt tobacco and the line aims to help push it further. “This is not my first consumer product. I launched Rap Snacks 27 years ago with the...

Ngozi Nwanji

Oct 18, 2021