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InterApp has successfully raised over a million dollars in its pre-seed funding round. It has just raised $1.2 million to fulfill its mission to make augmented reality (AR) a necessary tool for consumers. “This funding round will empower InterApp to scale up and 10x its marketing reach, exposure and distribute high fidelity content that communicates InterApp’s proposition value,” InterApp CEO and co-founder Will Brown exclusively told AfroTech. Over the past three years, the company has been on the rise thanks to strategic partnerships with brands like Rap Snacks and SXSW. View this post on Instagram A post shared by InterApp (@interappusa) What’s more, currently, it’s been aiming to lead the charge when it comes to AR brand adoption for consumer engagement.
Rap Snacks is full of flavor and innovation! In a recent announcement, the company has disclosed a new partnership with InterApp Inc., the provider of the InterApp Augmented Reality (AR) platform, to both empower and entertain Hip-Hop fans and up-and-coming artists with AR experiences for the snack culture. Thanks to InterApp — graphic designers, agencies, artists, authors, printers, and businesses of all sizes, can add interactive AR experiences to packaging, labels, apparel, art and custom print with the help of intuitive web-based software and step by step wizard functionality. Courtesy of Rap Snacks Although the brand is known for its distinctive packaging with some of the hottest faces in the industry, which include Cardi B, Lil Baby, Migos, The Notorious B.I.G. and more, they can now offer exclusive media content, games and rewards to Rap Snacks fans and supporters with the new partnership. “Rap Snacks taps into the entrepreneurial spirit of Hip-Hop on every level, from the...