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Creators can now reward their most loyal fans thanks to the newest social platform on the block. Founders Denis Asamoah and Jay Cheng are the masterminds behind Buzzup, a platform that provides an alternative medium for creatives to connect with their most loyal followers. The gateway is timely as many creatives rely on monetized content for revenue. However, engagement and visibility can oftentimes be disrupted due to algorithms. The reality can become challenging and discouraging for some, but the platform hopes to change this fate as it strays away from the widely used advertisement model. “There needs to be a better world for creators that traditional legacy and social media platforms won’t build for creators because they cater to advertisers,” Asamoah told AfroTech. “They don’t treat creators as partners. You can see the revenues, the billions made, and how much they proportion up to creators. Ultimately, we’re saying to creators, ‘You’re adding so much value to these social...
Dwayne Johnson is no longer the highest-paid Instagram celebrity. A report by the BBC once listed “The Rock” as Instagram’s most valuable star. With 187 million followers on the app at the time, the wrestler-turned-mogul commanded more than $1 million per post from potential sponsors. At the time, too, the BBC reported that Cristiano Ronaldo commanded about $889,000 per post, while Kim Kardashian commanded around $858,000 per post. Interestingly, however, the outlet said that all these numbers were approximations. As such, there was no way to really know who was the highest-paid Instagram celebrity. “The rankings and cost per post were arrived at after speaking with so-called social media “influencers” themselves, along with brands and marketing companies, and using publicly available pricing information to estimate how much each account could charge,” they said. “However, marketers tend to be secretive about how much they pay, or the posts may be part of a wider deal – as is often...
It looks like this Instagram influencer’s lavish lifestyle has cost him his freedom. Ray Hushpuppi, born Ramon Olorunwa Abbas, is a Nigerian National and up against a world of trouble after he pleaded guilty on April 20 to money laundering scams. Hushpuppi used his platform to allegedly take advantage of his followers by luring them into scams that involved cyber and business email compromise schemes as well as a school financing scam. According to reports, the criminal complaint against Ray Hushpuppi reveals that he was behind an elaborate scheme to steal more than $1.1 million from a businessperson who attempted to pay for the construction of a school for children in Qatar. “The defendants allegedly faked the financing of a Qatari school by playing the roles of bank officials and creating a bogus website in a scheme that also bribed a foreign official to keep the elaborate pretense going after the victim was tipped off,” said Acting United States Attorney Tracy L. Wilkison in a...
Influencer marketing has increased in popularity over recent years. More and more brands are leveraging social media influencers to connect with their audience and gain their trust. If you’re looking to become a social media influencer, you’ve made a great step in the right direction to growing your following. Follow this step-by-step process to become the next big influencer in your niche. HOW TO BECOME A SOCIAL MEDIA INFLUENCER: A QUICK GUIDE 1. CHOOSE YOUR PLATFORM If you want to attract a large audience, it’s best to focus on 1-2 social media platforms. After you’ve chosen your channels, the next thing to do is optimize your profiles by switching to a business account, creating an engaging bio, and adding a profile picture. 2. GET TO KNOW YOUR AUDIENCE Before you start posting on your social media platforms, it’s important to know your audience. Figure out what type of content they like to see from influencers. To do this, look at your current follower base to learn about their...