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Hyundai is on a mission to get drivers to transition to electric vehicles (EVs). In 2023, the multinational automotive manufacturer launched the first-ever, all-electric 2023 IONIQ 6. The award-winning car features Bluelink, digital key two touch, an in-car WiFi hotspot, and more. Additionally, the IONIQ 6 has an ultra-fast charging time of going from 10% to 80% in less than 18 minutes. Hyundai aims for the target buyer of the IONIQ 6 to be Millennial professionals in urban areas looking to go against the status quo by being behind the wheel of an EV without altering their lifestyle.
Are flying cars officially real? A prototype flying car has officially completed a test flight between two cities, ABC 7 reports. The Klein Vision AirCar spent 35 minutes airborne between two cities in Slovakia, Nitra, and the capital Bratislava. According to Klein Vision, the AirCar Prototype 1 has now completed over 50 hours of test flights which includes flying at 8,200 feet and reaching a maximum cruising speed of 190 kilometers. Its engine is powered by a 160 horsepower BMW engine and comes equipped with a fixed propeller which allows it to transform from aircraft to road vehicle in less than three minutes. Upon landing in Bratislava on Monday (June 28), once the aircraft transformed into a car, it was driven into the city center by Klein Vision CEO Stefan Klein and company co-founder Anton Zajac. “AirCar is no longer just a proof of concept,” said Zajac in a press release. “It has turned science fiction into a reality.” Klein Vision is also developing a model called the AirCar...
For the first time ever, Hyundai is enlisting the help of a Black-owned marketing agency to expand the brand. According to an exclusive from AdAge, Hyundai Motor America has chosen to hire Culture Brands — founded by 15-year advertising veteran Eunique Jones Gibson — as its African American marketing agency of record in an effort to commit to and reach more Black buyers. “At Hyundai, our vision is progress for humanity, and that includes making our marketing more inclusive and representative,” Angela Zepeda — CMO of Hyundai Motor America — said in a statement. “We selected Culture Brands for its expertise in reaching multicultural communities in culturally relevant ways. We can’t wait to get started and be more strategic, targeted and authentic in how we communicate with African American consumers.” According to AdAge, the Maryland-based agency has claimed the account with Hyundai under a multi-year contract following a competitive request for proposal (RFP) process. Under this...