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Co-founders Jillian Anderson and DeVynne Starks are breaking ground in one of the nation’s busiest airports. Anderson and Starks are leading HERide, a rideshare company that prioritizes women’s safety. The concept was born in 2017 after Anderson dedicated time to pursuing a professional basketball career. Anderson then moved to Atlanta, GA, and worked in the gig economy as a rideshare worker. On her routes, she recognized a pattern among female passengers — they expressed hesitation about rideshares. “There were a lot of women that were hesitant with riding with men at night using Uber and Lyft. I realized that this was just a consistent problem that those platforms did not have any intention on solving. So I decided to solve it myself,” Anderson, 31, chief technology officer, told AFROTECH™. Bootstrapping the venture, HERide launched in 2019. Anderson brought her insights from her undergraduate years at Albany State University in Albany, GA, where she completed a Bachelor of...
Apr 2, 2024
In an effort to provide safety for women and the LGBTQ+ community, one Black woman-owned rideshare app was launched in the south. Atlanta native Kiersten Harris grew up on the southside of the city and has always been committed to the betterment of her community. The 22-year-old entrepreneur is now the co-founder and CEO of what’s said to be the first female-friendly rideshare app in the south , HERide, according to Reckon. “Our motto is ‘Choose to be unbothered,’” said Harris in an interview with Reckon. “We wanted to create a platform for women to feel safe and welcome. Our drivers and passengers come first. Here’s how you can stay safe during this time of COVID-19. Stay updated by following @CDCgov for tips and updates. If you are showing symptoms please inform a medical professional. pic.twitter.com/ss1rE79bAj — HERide™️ App (@getheride) March 15, 2020 On top of providing safe, reliable transportation for members of the LGBTQ+ community and women, Harris had the vision to create...
Oct 9, 2020