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Hennessy remains committed to championing Black excellence. The leading cognac brand has officially announced the recipients of its “Never Stop Never Settle Society,” a $1 million program launched in March 2021 to create more business growth and development for Black entrepreneurs. “Hennessy recognizes the tenacity and resilience each selected member embodies as they push the limits of potential to carve their path, address social and economic challenges and make a lasting impact on their community,” said Jasmin Allen , Senior Vice President, Hennessy US in an official press release. “Hennessy has always supported the Black community. We are honored to continue this legacy through the “Never Stop Never Settle Society” by celebrating extraordinary individuals and championing the vision of their businesses.” Co-created with partner, the Marcus Graham Project, Hennessy’s “Never Stop Never Settle Society” is an extension of the brand’s commitment to driving change for the Black...
NBA star Russell Westbrook is linking up with Hennessy to kick off a new initiative that aims to support minority business owners. According to HYPEBEAST, the “Make Moves That Start Movements” program will expand on Hennessy’s Unfinished Business initiative — a platform created to provide material resources to Black, Asian and Latinx entrepreneurs who found themselves impacted by the COVID-19 pandemic. Westbrook himself will provide donations to aid the spirits brand’s efforts — which has already distributed over $5 million in funding — as they look to demonstrate community support from the NBA. “The NBA has always demonstrated a desire to push the game to new heights and into new arenas of culture,” said Jasmin Allen — Senior Vice President of Hennessy US — said in a statement. “Led by the actions of players, the league, and the larger basketball communities that embody Hennessy’s Never Stop. Never Settle. ethos, the game’s influence goes well beyond the court to impact communities...
Hennessy is celebrating our new Madam Vice President the right way! The world’s best-selling Cognac has announced its new limited edition Hennessy X.O 49 Commemorative Cocktail Set to celebrate the journey and accomplishments of the first Black and South Asian American Madam Vice President of the U.S., Kamala Harris. After originally being created for the personal enjoyments of friends and family, Hennessy X.O is the original Extra Old Cognac which established the category in 1870. “We are honored to pay tribute to the historic advancements of the first Black and South Asian American Madam Vice President, as well as to all those who are pushing the limits of potential and in doing so, are inspiring others,” said Senior Vice President of Hennessy US, Jasmin Allen, in a press statement. Not only is Harris breaking barriers as the nation’s first Black and South Asian American Madam Vice President, but she is also making history as the first graduate of an HBCU to hold one of the...
COVID-19 has brought on a number of financial challenges that yielded economic consequences. In an effort to absolve minority-owned small businesses of their financial burdens brought on by the pandemic, Hennessy has launched Unfinished Business , a recovery fund to aid in getting them the resources needed to get back on their feet, according to a press release . “Built for community by community, Unfinished Business is an extension of our legacy supporting multicultural consumers and underscores our ‘Never stop. Never settle.’ ethos,” said Giles Woodyer , Senior Vice President, Hennessy US. “We want to do all that we can to help the small businesses survive the current crisis and pledge resources for the long term; as long as they have unfinished business to settle, so do we.” The fund will donate to small business entrepreneurs and continuously replenish funds so donations are more than a one-time occasion. “Hennessy has always valued the spirit of resilience and this is what...