A new cryptocurrency made with HBCUs in mind is officially here.

As an HBCU alum himself, the founder of HBCU Buzz, Luke Lawal Jr., has announced his own social token, $HBCU, via Rally, a network that enables creators to launch their very own cryptocurrencies. Thanks to their “social tokens,” fans are able to reap the benefits of unreleased content and merchandise while creators, on the flip end, are able to unlock forms of revenue.

“$HBCU coin will allow students to gain knowledge about the crypto industry, while potentially building shared value with $HBCU holders allowing alumni and supporters the opportunity to continue their support for and connection to Black colleges, beyond graduation,” said Lawal in a news release shared with AfroTech. “The goal is to create an online campus experience for students and give them exclusivity to: purchase limited merchandise and receive free giveaways, access events like homecoming, take online courses on the crypto industry and more, participate in virtual screening, communicate and network via a private network, and learn about and receive access to private events. There will be different tiers coin holders will be able to choose from, when purchasing $HBCU coins. Each tier will include a tailored educational workshop, access to exclusive virtual events, Rally Rewards, NFTs, and exclusive trades on cryptocurrency.”

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