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Black-Owned Guidance Whiskey Can Now Be Found in 50 Stores Thanks to Black Distributors

If you’re a whiskey lover, you are in for a treat! Jason Ridgel is a Black entrepreneur who just signed a historic partnership deal with a Kentucky-based Black-owned distributor for his whiskey brand, Guidance Whiskey. With this power move, the Tennessee-based whiskey has been selling like hotcakes! Founded in 2018, Guidance Whiskey is a premium craft whiskey that’s produced in small batches to fully ensure its taste and quality would appeal to consumers’ preferences, particularly African Americans. According to , you can find Guidance Whiskey online for delivery in 43 states as well as on the shelves in stores in Kentucky, Florida, California, Georgia, and Tennessee. Now, with this partnership deal, the products will be on the shelves of 50 more retail locations in five states, which includes 10 stores in Kentucky. Ridgel shares how he had to go through a lot of “nos” before achieving such a big “yes.” “I was told ‘no’ by a bunch of distributors,” he said in an...

Sep 24, 2020