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Though the women of the WNBA have returned to life outside the “Wubble,” the new Glossier campaign gives a glimpse of what went down inside. This week, the skincare brand unveiled its collaboration with the pro league to launch two new products in its Body Hero line: the Exfoliating Bar and Dry-Touch Oil Mist. It is the WNBA’s first-ever beauty partner. Meet @glossier : the WNBA's first beauty partner. Take it from @glossier Body Heroes @seimoneaugustus @lexiekiah_4 @bigmamastef @kalanibrown21 @amandazahuib @gabbywilliams15 @NatAchon @S10Bird : You Deserve This. Follow along @glossier . pic.twitter.com/t9Z1WvJplT — WNBA (@WNBA) October 15, 2020 The ad features eight “heroes”— including Seimone Augustus (LA Sparks), Lexie Brown (Minnesota Lynx), Kalani Brown (Atlanta Dream), and Amanda Zahui B (New York Liberty) — and aims to combat the stereotype that female athletes aren’t considered the standard of beauty. As a repetitive affirmation plays, each player details their daily beauty...
With the racial injustice happening in cities across the country, people are demanding for brands and public figures to make their views clear on our current social climate. As one of the first beauty brands to publicly support the Black Lives Matter movement, Glossier has pledged a total of $1 million to Black resistance causes and Black-owned beauty brands in the wake of the recent violence against Black people brought on by police. The beauty company issued a moving statement on their social media platforms to show their support for the Black community during this time. View this post on Instagram A post shared by Glossier (@glossier) “We stand in solidarity with the fight against systemic racism, white supremacy, and the historic oppression of the Black community,” the post reads. “Backing up this solidarity with monetary support, Glossier will be donating $500k to organizations fighting racial injustice including Black Lives Matter, The NAACP Legal Defense, and Educational Fund...