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Nike's Future 50 For Her Is A Pledge To Uplifting Women Of All Shapes, Sizes, And Hues In Sport

Since May 1972, Nike has been a home for athletes. Now, as Nike celebrates 50 years in the game, the brand is also looking ahead to the future of women in sports and 50 more years of being a space where women of all shapes, sizes, hues, and beyond have a place to come and be themselves. “Women truly are on the leading edge of sport, and it’s making sport and Nike better. Our continuing investment in women’s research, sports science technology, and data visualization give us the ability to understand her needs,” said Becca Kerr, Vice President/General Manager, Nike NA Women. “Nike’s capabilities comprise the most intelligent and holistic support system we have ever built for women.”

Shanique Yates

Jun 1, 2022