When you’re that girl, technology just adds a little pizazz to the cause! For Coco Jones, the evolution of tech has afforded her not only the luxury of pouring her talents into music but has enhanced the creative control over the art she puts out for her fans. In particular, social media has played a huge role in her success as an independent artist. “Being able to create my own content and build a fan base, not based on an outside opportunity from, you know, a show or a movie,” said Jones during an exclusive interview with AfroTech at the 2022 Essence Festival of Culture. “Also, I can record my own music, I have my own home setup where I can just be creative and produce high-quality content from my home because of technology. I feel like I have more creative control.”