If you’re a rapper and you’re looking to secure the bag, endorsement deals are the way to go. But believe it or not, the concept of rappers getting endorsement deals is nowhere near a new concept. According to High Snobiety, the rappers of today can thank a legendary Hip-Hop group for securing the first-ever product endorsement deal in the rap industry, which kicked off the trend that’s still going strong today. “You’ll likely recall Run DMC’s third studio album, “Raising Hell,” which thrust the group into the American mainstream and forever linked the genre to their iconic style and affinity for the Three Stripes,” they said. “When the album was released in 1986, one track particularly stood out: “My Adidas.” The song was more than just a powerful co-sign — it would soon become the catalyst for rap’s first endorsement deal, setting the stage for a generation of new artists to follow suit.” Run-DMC may have been just the first of many rappers to secure the bag with endorsement deals...

If I got the hook up was a person, no doubt it’d be Master P. In a recent interview with TMZ Sports, the rap mogul revealed that he was able to secure a $2.5 million endorsement deal for his son, Hercy Miller, in a contract that would make him the highest paid college basketball player in the nation. However, considering the National Collegiate Athletic Association’s (NCAA) rules against allowing student-athletes to be paid for their name, image or likeness, Miller will have to wait until this summer for that to change in order to reap the benefits of his new deal. “In August, the league is changing, the NCAA. You’ll be able to make money off your likeness [and] you’ll be able to do marketing deals,” Master P tells TMZ Sports. “I told Hercy he’ll probably be the highest paid college player in college basketball history if he do this deal. Guys that are going to the G League, they’re not even getting that type of money.” According to REVOLT, last November the NCAA announced a series...

Naomi Osaka is about to get paid. In the wake of her history making win over Serena Williams, Osaka is set to ink a deal with Adidas that could bring in $8.5 million per year, the most the apparel giant has ever paid a female tennis player. Osaka became the first Japanese player to win a Gram Slam title after her testy US Open win over Serena Williams last week and took home a $3.8 million grand prize, which was the largest payout in U.S Open history . Osaka’s current four-year Adidas deal, which pays somewhere in the low six-figures ,  is set to end at the end of the year. The 20-year-old champ recently signed a three-year endorsement deal with Nissan, according to Business Insider, and is now on the fast track to becoming one of the wealthiest athletes in the world. Some of Osaka’s other endorsement deals include Nissin Foods,  Citizen Watch Co. and Tokyo television station Wowow Inc. According to Yahoo , if the deal with Adidas does happen, Osaka will be the second highest paid...