There’s a new head honcho in town for the Detroit Pistons.
Jun 1, 2023
Never underestimate the power of a fan — a Detroit fan, that is. After a man called in to express his disdain over the Detroit Pistons uniforms, the team went back to the drawing board and created a whole new look.
Sep 8, 2022
Could you be the next intern for Big Sean a nd The Detroit Pistons? According to All Hip-Hop , the NBA team will become the first professional sports team to utilize the “TikTok Resumes” pilot program. Detroit native Big Sean will assist the Pistons in scouting the team’s new apprentice. The intern will be hired to support both the rapper and his hometown team’s marketing department. Big Sean shared his thoughts about the ideal candidate in a TikTok video. “I’m looking for a Creative Innovation intern to work with me and the Detroit Pistons because you know we got the #1 draft pick,” said Big Sean. “I’m looking for someone that’s passionate, someone that’s about that basketball culture, somebody who knows music and lifestyle marketing.” The social media platform launched “TikTok Resumes” this month with the goal of presenting new ways for talented job seekers to find career paths through employers that include Chipotle, Target, WWE, and of course, the Pistons. “‘TikTok Resumes’ is...
Jul 8, 2021
Six-time Grammy-nominated artist Big Sean has tapped into his hometown roots to bridge the ultimate brand partnership. Just in time for the 2020-2021 NBA season, the Detroit Pistons announced that they’ve partnered with the Detroit native and named him as the organizations’ newly-minted Creative Director of Innovation. Pistons have named @BigSean their 'Creative Director of Innovation' They even made an office for him in the facility pic.twitter.com/YiLCbUvqcC — Bleacher Report (@BleacherReport) December 24, 2020 According to a press release, Big Sean’s new role will require him to offer “creative counsel and strategic guidance” on the Pistons’ various off-the-court initiatives — including team merchandise design, in-game experience, co-branded community, social responsibility activation, and more. Big Sean shared with The Undefeated that the idea for this authentic collaboration began years ago. “It was really something I threw out in the universe one day,” he said. “I mentioned...
Dec 28, 2020