Never underestimate the power of a fan — a Detroit fan, that is. After a man called in to express his disdain over the Detroit Pistons uniforms, the team went back to the drawing board and created a whole new look.

Six-time Grammy-nominated artist Big Sean has tapped into his hometown roots to bridge the ultimate brand partnership. Just in time for the 2020-2021 NBA season, the Detroit Pistons announced that they’ve partnered with the Detroit native and named him as the organizations’ newly-minted Creative Director of Innovation. Pistons have named @BigSean their 'Creative Director of Innovation' They even made an office for him in the facility pic.twitter.com/YiLCbUvqcC — Bleacher Report (@BleacherReport) December 24, 2020 According to a press release, Big Sean’s new role will require him to offer “creative counsel and strategic guidance” on the Pistons’ various off-the-court initiatives — including team merchandise design, in-game experience, co-branded community, social responsibility activation, and more. Big Sean shared with The Undefeated that the idea for this authentic collaboration began years ago. “It was really something I threw out in the universe one day,” he said. “I mentioned...