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It’s no secret that collegiate athletes have been cashing in on deals after recent changes to the name, image and likeness (NIL) laws. Now, one startup wants to help them take advantage of the changes by cashing in through another method — the monetization of video content. Curastory — a creator tool — helps student-athletes by “connecting brands in need of video content with athletes, influencers and actors who create video content and are willing to create directly for brands,” Sport Techie reports. “So if you have a video talking about your pregame meditation routine, multiple brands can sponsor that, like Calm,” Founder Tiffany Kelly told Sport Techie. “As opposed to making an influencer post for Calm, it’s natural. You don’t mention Calm, other than audio and logo attribution between breaks, and Calm’s logo just so happens to be on the video.” The unique technology not only allows athletes to have more creative power over their digital content, but Curastory also opens doors...
Audius — a free-to-use streaming platform built on blockchain technology — is coming in swinging to compete with Apple Music, Spotify and TIDAL . According to Rolling Stone, on Sept.16, the platform announced a $5 million round of strategic funding with investments from artists, such as businessmen Nas and Pusha T. “I believe [blockchains] might be the most important technology to ever hit the music industry,” Nas said in a statement. “Everyone who uploads to Audius can be an owner. You can’t say that about any other platform.” It’s known knowledge that artists’ pockets barely rely on the slow and minimal income from streams — but Audius is on a mission to change this misfortune. With the platform, artists will get paid promptly. Rolling Stone reports that with Audius, “90% of earnings move in real time — with 10% going to the community that makes the system run.” “The blockchain is enabling entirely new revenue streams for artists and creators, like NFTs, social currency, and...
Seattle Seahawks linebacker Bobby Wagner revealed an exciting opportunity for fans to tap into the stock market on Wednesday. CNBC reported the National Football League (NFL) player has become an equity holder in Public.com, a social investing platform that allows individuals to invest in companies commission-free. In addition, Public promotes financial literacy by allowing users to follow domain authorities and familiar investors. Since the company’s inception in 2019, it has raised $310 million from investors including Accel, Greycroft, and high-profile celebrities like Will Smith and J.J Smith. While the terms of the linebacker’s agreement have not yet been disclosed, he did share the incentive for the recent venture. “I want people to understand how money works and how people invest,” Wagner stated in an interview with CNBC on Tuesday. “You can have conversations with people to get their thoughts on why they are investing in certain things.” The social investment platform —...