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Courtney Adeleye

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How The Mane Choice Founder Courtney Adeleye Managed To Generate $100M In Sales Within 6 Years

Courtney Adeleye built her lucrative business right out of her home. While working as a registered nurse a decade ago, she found herself on the hunt for a natural haircare brand that contained what her coils needed, according to Entrepreneur.

Aug 24, 2023

Seven-Year-Old CEO Lil Adeleye Scores Second Product Partnership With Walmart

This young entrepreneur is collecting back-to-back wins! As AfroTech previously told you, Lily Adeleye celebrated a historic feat last year. The mogul became one of the youngest Black owners to have their brand featured in Walmart stores. Now, Lily’s business relationship with the multinational retail corporation is continuing with Lily Frilly set to release a second line of products, according to a press release. The partnership is a reflection of Lily’s ongoing commitment to her entrepreneurial path, which began by fleshing out ideas and sharing what products she hoped to one day create as soon as she could walk and talk. What’s more, the seven-year-old has proven dreams can be achieved at any age and she hopes to challenge more girls to inspire those around them.

Apr 8, 2022

Boss Women Media, Creme Of Nature Team Up To Elevate Black Women Entrepreneurs In Beauty

Black women are changing the game when it comes to entrepreneurship! When we aren’t running the show in a “traditional” career, Black women have mastered the art of the side hustle which now represents the future of business, and reiterates the importance of having the resources needed to be successful business owners. According to PRNewswire, Boss Women Media has joined forces with Creme of Nature and the two have launched a four-week Home Hustlers: Beauty Edition Program geared toward women who aim to take their small business to the next level. The virtual program will be held every Saturday in May and will include panel discussions led by entrepreneurs which include The Honey Pot’s Beatrice Dixon, mogul Courtney Adeleye, and boss-chick Angela Simmons. Workshops will run for two hours touching topics like diversifying your revenue, fundraising, running an online business, scaling, and writing a business plan. “Our mission is to create a space for Black women and empower them as...

May 7, 2021

This Little Lady Just Became One Of The Youngest Founders To Hit Walmart Shelves

This little lady is the youngest in charge! According to PRNewswire, Lily Adeleye is officially the youngest founder amongst Walmart’s Black-owned business initiative through her children’s accessory line — Lily Frilly. Lily is taking after her mogul mother, Courtney Adeleye — Founder and CEO of The Mane Choice — as she’s experiencing her brand’s second retailer launch success since hitting Target shelves last year. “Lily Frilly started out as a brand my daughter Lily and myself created, as I have always believed it’s important to let your children follow their passions, whether that be art, sports, or in this case, growing a business,” shared Courtney in an official press release. “Now, Lily Frilly has become so much more than just that – it’s become a brand children love, as well as a symbol of inspiration and confidence for young girls as well as for the black community. It’s amazing to see what kids can do, and we’re so glad Walmart is providing this platform to give Lily Frilly...

May 5, 2021

CEO Courtney Adeleye Grew The Mane Choice From the Ground Up & Wants to Help Others Do the Same

She’s not new to this, she’s true to this! Founder and CEO of The Mane Choice, Courtney Adeleye is a natural go-getter. Born and raised in Detroit, Michigan — which she calls her foundation — is the place where she learned “if one door doesn’t open, there’s always another opportunity.” The wife and mother of three built her hair brand from the ground up through her own curiosity and specialized knowledge base. She joins AfroTech’s Black Tech Green Money podcast host Will Lucas to discuss the home-based-hobby that’s now grown into a multi-million dollar business, how she’s using her own insight to help others, and gives advice for people like herself who are trying to scale their own businesses within the beauty industry. As a graduate of the University of Michigan and a registered nurse by trade, she used her background and expertise in science to hone in on the ingredients and products that would produce the best results to help many other women improve their own hair health. “I...

Dec 8, 2020

6-Year-Old Lily Adeleye is the Youngest CEO to Have Products on Target Shelves

Lily Adeleye isn’t your typical six-year-old. In fact, she’s the youngest CEO to have her products available at Target . According to Face2Face Africa , the young entrepreneur runs Lily Frilly , a girl’s fashion brand. The girly collection offers a variety of items, including dresses, hair bows, lunch boxes, and backpacks. The accessories , in particular, are carried at the major retailer. “I own my own company,” she told Black Enterprise of her achievements. “I don’t just like it, I love it.” View this post on Instagram A post shared by Lily Frilly ™️ (@lilyfrilly) Luckily for Lily, she gets her business savvy from her mama, Courtney Adeleye , the founder of the Black haircare line, The Mane Choice. As the mompreneur dominated the hair industry, Lily became inspired to pursue her own ventures as early as three-years-old. “From the time Lily was 3, I knew then she had a business mindset,” the eldest Adeleye said . “At an early age, as she watched me build a successful business from...

May 21, 2020