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Brands Aren't Following Through On Anti-Racism Pledges, And Consumers Are Noticing

Nearly two-thirds of U.S. consumers surveyed in a new report said they feel like brands have done little to nothing to follow through on the anti-racism pledges they made last summer. Big name brands like Snapchat, adidas, Yelp, and PepsiCo made promises to improve their diversity and inclusion efforts following protests due to the murder of George Floyd. A year later and 34 percent of consumers said brands had done little to tackle their internal racial problems, while 27 percent of consumers believe they have done even less than that. “ Black Lives Matter protests in 2020 were, by volume, the largest demonstrations in American history. As a result, they have had a serious lasting effect on both the national conversation around race, as well as the responsibility of businesses to do their part in tackling racism,” GWI Trends Analyst Doug Gorman said in a press release. “Now more than ever, consumers are actually holding brands accountable for their Corporate Social Responsibility...

Michelai Graham

Jul 29, 2021

Bandwagon's Harold Hughes Says Building  Community Plays A Huge Role In A Startup's Success

Community is where the money resides! Harold Hughes is the founder and CEO of Bandwagon, the venture-backed identity infrastructure company helping customers to transparently aggregate, manage and store valuable consumer identity data, and he stresses the importance of community when building your company. “The value of community is the fact that you can bring community anywhere,” Harold Hughes told host Will Lucas on the latest episode of the Black Tech Green Money podcast. He also shares that when you build up a trusted brand, the people will follow and suggests that founders “start with one thing that people are going to pay you for.” From there, he says figuring out who that group is will determine the capacity in which your brand will be shared with the masses. “Creating [a] community allows you to do a lot of stuff better,” said Hughes. When he initially set out to begin building Bandwagon, he shares how he posted his company goals to Facebook which in turn created a sense of...

Shanique Yates

Jun 1, 2021