You’ve probably experienced or known someone who has been “catfished” in the form of conversation. Meaning, the person sitting across from you, certainly isn’t the witty, funny, intelligent person they appear to be online, but how could it be? In the age of tech, effective in-person communication is a dying and almost extinct art form. A Broadband study shows that the time an average user spent on social media in 2019 would be equivalent to six years and eight months per user. The study goes on to reveal that the average social media users spend more time on online social networking than actually in-person socializing. Listening to others in conversation can be more difficult than reading their response on-screen. However, as an entrepreneur, both speaking and listening are in-person conversation skills that you must master. A University of Missouri study showed that we only retain one-fourth of what we hear, but as an entrepreneur listening to the needs of your target audience can...