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Chloe x Halle

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How Chloe x Halle Went From Catching Beyoncé's Attention As YouTubers To A $3M Combined Worth

All it takes is one person to give you a chance, and in Chloe x Halle’s case, it was Beyoncé. Thanks to their savvy social media approach, the sister duo eventually caught the attention of none other than Beyoncé, who spotted their YouTube page and eventually began pushing them on her own social media pages. “Beyoncé saw our YouTube video online, and that’s because so many people shared it, and it created a buzz,” Chloe said, according to Rolling Stone. Eventually, the Queen became their mentor and signed them to Parkwood Entertainment, her record label. And, as might be expected, that move jettisoned Chloe x Halle into the stratosphere. Even by their own admission, their career wouldn’t be what it is today were it not for Mrs. Knowles-Carter. “Beyoncé is the true definition of what it is to be yourself and work hard and give it your all,” they said to Rolling Stone. “As young artists and as young Black women who watch her, you automatically know your worth. You know to stand in...

Chloe x Halle To Go Head-To-Head On Twitch In Partnership With Black Girls Code & LG

Chloe x Halle are coming to a Twitch near you! In a press release announcement, it was revealed that the multi-talented duo is taking part in an all-female-led livestream gaming event on Monday, Dec. 20 @ 7:30 p.m. PST as part of LG’s Only on OLED campaign, which has partnered with Black Girls CODE. This not-for-profit organization focuses on providing technology education for Black girls. Chloe x Halle will face-off in an exhilarating 90-minute Twitch battle and will be coached by Evil Geniuses Creator Collective stars Lisa Wallen and Aruuu. As part of the campaign, LG will also be supporting and highlighting the presence of women in tech. This gaming challenge follows LG’s Only on OLED Fortnite battle between Megan Fox and Grammy-winning producer DJ Khaled. Chloe x Halle has come a long way since their days of posting videos on YouTube. Since getting signed to Beyoncè’s label, the duo has become seemingly overnight sensations and has begun branching out their business model to...

Zerina Akers' Black Owned Everything is Now An E-Commerce to Champion Black Businesses

Black-owned everything is a way of life. Zerina Akers is the millennial entrepreneur behind Black Owned Everything — the intersection between a marketplace and media culture when it comes to everything Black! Akers, the long-time stylist to Beyoncé and Chloe x Halle, has become a fashion household name for her work as a costume designer for Disney’s “Black Is King.” Not only does Akers’ Black Owned Everything empower a diverse community of creators, but she built the company on the foundation of inclusivity with a mission to amplify Black creators. Photo Credit: Courtesy of Black Owned Everything After the platform was introduced on Instagram in mid-2020, it took over! Today it has built a community of more than 200,000 followers and 14,000 registered Black businesses. “After seeing the overwhelming response from the @blackownedeverything Instagram page, I recognized the need for a luxury retail space for Black-owned businesses to have a global reach. It was a natural progression...

Feb 15, 2021