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Vans isn’t just skating through Women’s History Month with performative actions — the brand is providing resources to women-identifying creators. This month, instead of spending its allocated budget on traditional ads, Vans dedicated those resources to creatives — including mixed-media artist Rewina Beshue and ceramicist Lalese Stamp — to actually create inspiring works for a digital museum. The online exhibit showcases drawings, sculptures, music videos, custom shoes, digital animations, and more. “I’m drawn to projects that uplift and shine a light on topics that are important to Black women taking up space in the art world,” said Beshue. “I love using my art and my platform to promote representation and inclusivity. Growing up, there wasn’t much Black representation in the art world, or at least I wasn’t exposed to it. It was hard to find. It’s really important that we use our platforms to promote representation of creative women in the mainstream world.” “I’ve always worn Vans,”...
Mar 22, 2021
It’s 5 o’clock somewhere — thanks to this Black-owned tequila brand! Nayana Ferguson is a ceiling smasher as the first Black woman to co-own a tequila company, something she says she initially never really saw for herself, reports Click On Detroit. While in the race to climb the corporate ladder here in America, Nayana’s health took a turn for the worse when she was diagnosed with pancreatic cancer at the age of 32. In 2012, the Detroit native found herself headed down a similar path with a breast cancer diagnosis after she found a lump in her breast. She also learned that she has Neutropenia — a disease that lowers her white blood cell count, in turn increasing her risk for infection. What all of this taught Nayana is that life is too short and so she began to truly focus on her passions. After meeting her husband Don online in 2014, they both discovered their love for tequila and made it their mission to learn all of the ins and outs about the business. A trip to the Dominican...
Feb 3, 2021
SheaMoisture is continuing its long-standing commitment to Black women and the beauty community with the launch of a bold new campaign. Today, the pioneering beauty brand unveiled its It Comes Naturally campaign — a new brand initiative intentionally created by a powerhouse team of Black artists and multicultural creative partners that highlights the unapologetic beauty and resilience of Black women. View this post on Instagram A post shared by SheaMoisture (@sheamoisture) The campaign — which coincides with the brand’s community investment program — arrives amid the global social justice movement with a forward-looking outlook on celebrating Black identity. Each of the six Black women artists commissioned for this campaign — including Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna Noriega — were recruited to help mold a distinctive and revolutionary campaign to revitalize the stories, legacy, and heritage written by Black women over several...
Oct 12, 2020