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10 Black Athletes Whose Talents Helped Them Build Wealth On & Off The Court

Some of the world’s biggest athletes have climbed their way to the top, not just off their stellar abilities on the court, but their prowess in the business world as well. The secret to athletes keeping their legacy going is making money moves outside of their sports careers. Nowadays, athletes having a business reputation is just as important as having a championship title to their name. Smart investments, sponsorships and partnerships go a long way in securing the bag long after their playing days are over. Between money from their sports salaries, fame as elite athletes and their many business ventures, today’s sports figures are all about stretching their wealth to build major business empires. In case you didn’t know, here are some former and current sports stars who have defied the odds to make a fortune beyond sports:

Njera Perkins

Oct 6, 2021

Russell Westbrook to Open Middle and High Schools in His L.A. Hometown to Cultivate Tomorrow's Leaders

Washington Wizards’ star Russell Westbrook has announced a notable feat to form a new middle school and high school in his Los Angeles hometown to empower tomorrow’s leaders, PEOPLE shares. The former MVP has reportedly teamed up with the L.A. Promise Fund to open the Russell Westbrook Why Not? Academy in an effort to “create better access to educational and outdoor opportunities for children and the community at large in South L.A.,” Westbrook told PEOPLE. According to PEOPLE, the work Westbrook has done through his Why Not? Foundation has helped him acknowledge how neglected schools in underserved communities are when it comes to resources and funding to support students. “I not only want to inspire and empower these students but I want to help provide the essential and necessary resources to set them up for success beyond the classroom,” he shares with the outlet. I am excited to announce my @WhyNotFdn is partnering with @LAPromiseFund to launch the Russell Westbrook Why Not?...

Njera Perkins

Feb 26, 2021

Gary Charles, Tracy McGrady & More Push Non-Profit to Unite Black People in Sports

Racism in sports has a long history of silencing, white privilege, and racist tactics used to oppress Black people who strive to dismantle the crooked systems built to discourage our efforts in speaking out. As seen with Colin Kaepernick’s peaceful protests and Milwaukee Buck’s recent strike, sports and reality do not exist in separate worlds and players are looking for the support they need to exercise their legal rights as Black Americans. In an effort to create safe spaces for Black individuals in sports, a newly-established non-profit organization called Advancement of Blacks in Sports, Inc. has been founded to advocate for racial, social, and economic justice for Black people in sports. View this post on Instagram A post shared by We Are ABIS (@weareabis) According to a press release , founder Gary Charles has leveraged his relationships with high-profile figures such as civil rights attorney Ben Crump, former NBA player Tracy McGrady, Chuck D. of Public Enemy, and many more to...

Njera Perkins

Sep 4, 2020

Meet America’s Black Billionaires

At the start of 2020, the United States is currently home to five of the world’s eleven black billionaires. Get to know some of the wealthiest African Americans in the country below. Robert F. Smith ($5 billion) View this post on Instagram A post shared by Robert F. Smith (@robertfredericksmith) Robert F. Smith, the billionaire businessman who made headlines when he wiped out the enter student debt for the 2019 graduating class at Morehouse College, earns his wealth as founder and CEO of Vista Equity Partners , a U.S.-based investment firm with offices in Austin, Chicago, New York City, Oakland, and San Francisco. In 2017, Forbes named Smith one of the 100 greatest living business minds and in 2018, Smith surpassed Oprah Winfrey as the wealthiest African American in the country. David Steward ($3.9 billion) Photo Credit: EDUARDO MUNOZ ALVAREZ/AFP via Getty Images David Steward is the founder and chairman of World Wide Technology, Inc, the largest black-owned business in the United...

Stephanie Ogbogu

Jan 30, 2020

Kevin Durant's Headphone Designs Are Coming To Master & Dynamic

When Kevin Durant isn’t sinking threes on the court, he’s building out his portfolio with some lucrative investments, partnerships, and sponsorships. Now, the NBA player is adding “designer” to his resumé with his new investments in the headphone company, Master & Dynamic, according to The Verge. Master & Dynamic adds to Durant’s portfolio that already includes life insurance startup, Ethos, which is backed by celebrities like Will Smith, plus Robert Downey Jr. and Jay-Z’s, Roc Nation. Durant has also invested in Acorns, Postmates, and The Players’ Tribune . Durant told the Verge that his investment in Master & Dynamic comes from his love of music. “Music is such a huge part of my life,” Durant said to The Verge. “That their products have become an important part of my day-to-day, and I’m looking forward to some amazing collaboration between our teams.” Although the partnership is new, the company has already worked with his mother, Wanda Durant, for a feature on their website about...

Arriana McLymore

May 17, 2019

See How These Black Athletes Are Investing in Tech

From basketball courts to football stadiums, more black athletes are beginning to invest in tech startups around the country and seeing huge returns while doing it. Stars like Kevin Durant and Steph Curry are seeing wins on and off the court from their recent investments. Here’s a look at some current and former black athletes making names for themselves in the startup world: Kevin Durant: Kevin Durant has built a name for himself in Silicon Valley with his startup Durant Company, which invests in tech companies. Durant has most recently invested in the Culture fund , which is focused on diversifying the tech industry. The NBA-star says his mentors Ron Conway (an early-stage Google and PayPal investor), and Andreessen Horowitz co-founder Ben Horowitz have had a huge influence on his business ventures. Venture capital firm Andreessen Horowitz launched the Culture Fund and has since gained the attention of other investors like actor Will Smith and Essence Ventures CEO Richelieu...

Arriana McLymore

Oct 3, 2018