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How NFTs Have Impacted The Lives Of These Artists Who Were A Part Of LIFEWTR's Black Art Rising Campaign

Black creatives push the culture forward, period. Premium bottled water brand LIFEWTR has remained committed to serving as a source of inspiration and hydration through its latest initiative alongside actress and creative Marsai Martin. Martin will serve as the Creative Curator of Black Art Rising, where she will contribute, collaborate with, and spotlight some of the best in the game when it comes to Black content creators in the newly formed LIFEWTR TikTok medium. Courtesy of Life Water “Having grown up in the entertainment industry and being a creative myself, I’ve seen the lack of resources and representation within the Black content creator community,” said Martin in an official statement. “That’s why I’m excited to partner with LIFEWTR and their Black Art Rising campaign. Being able to create opportunities that spotlight and celebrate Black digital creators who are pushing the culture forward is something I will always support.” Continuing the digital content leg of the...

Mar 4, 2022