Reaching back and pulling others forward is essential to ensuring equity in corporate spaces. And that is precisely what the Black Executive CMO Alliance (BECA) was created to do. BECA was founded by veteran Chief Marketing Officer (CMO) Jerri DeVard. With decades of experience across several organizations, DeVard understands what it means to be one of the “only ones” in a space as well as the importance of having diverse perspectives at the table. Making sure the seats are filled with the right people, BECA works to amplify Black voices and create a pipeline that works to move emerging leaders into C-Suite positions.