Life’s full-circle moments are always a cause for celebration, even when you’re one of the best players to ever grace the NBA. Allen Iverson has never shied away from being a trendsetter, both on and off the court. According to Deadline, the NBA Hall of Famer has inked a new position with Authentic Brands Group (ABG) to help grow its footprint in entertainment.

One cultural staple in Black culture is the pride the community takes in their names. There is power and authority in a name, from the generational classics to the unique identifiers that cause one to shine bright in any environment. The late rap legend DMX confirms this truth in his 1999 classic, “What They Really Want.” The power of a name becomes more robust with a rise in influence and celebrity. As these things increase, so does the ability to monetize one’s likeness. NBA legend Shaquille O’Neal knows this truth firsthand. In 2015, Authentic Brands Group (ABG) acquired the rights to manage the former Los Angeles Laker’s name in merchandise and endorsements.