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Assembly for Black Creators

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Triller's New Initiative Aims To Help Black Creators Land The Brand Partnership Of Their Dreams

Triller continues to pledge its support for Black creators. In a press release, the company announced its Assembly for Black Creators, an initiative that will bring together more than 250 Black content creators and major brands — including Popeyes and Hallmark — with an overall goal of helping the parties form relationships to create branded content. “We started this effort with a deep appreciation of the huge impact Black Creators have had on culture and content around the world. With this series, we are catalyzing the need for brands, agencies, and media properties to invest in Black creators and media owners,” said Mahi de Silva , CEO of TrillerNet, parent company to Triller, Verzuz, Amplify.ai, and other media brands in an official statement. “Events like the Assembly for Black Creators are essential for pushing important industry-wide change, as it is scalable and repeatable, deploys spend directly to individuals and brands, and helps create a thriving ecosystem of media,...

Shanique Yates

Oct 18, 2021