As technology continues to evolve, so does the culture of sneakers as we know them. No longer are eager collectors waiting in line for new releases, instead, they can be accessed by the click of a button. Now, with the metaverse playing a huge role in the day-to-day life of consumers, one popular self-taught artist is turning top-selling sneakers into digital characters.

“Technology has definitely changed my life,” said Anderson Bluu, the visionary behind The Sneaker Transformation Series, a limited edition line of NFTs. “I don’t even know if I could do what I’m doing now without the way the world is built with social media technology and how everybody has a phone in their hand.”

Bluu is a self-taught artist from Long Island, NY. He is also a sneaker designer who uses his creative powers to produce his own artwork, which is inspired by his love of sneakers, basketball, and pop culture. He further explained how technology has transformed his life, specifically as an artist.

“I use it as a tool to show my artwork to share who I am and just to touch all of those people that are into the same things that I’m into,” Bluu told AfroTech.

More recently, he has taken his sneaker collection and turned some of his favorite shoes into digital characters that are now floating across the metaverse. What’s more, what started as a t-shirt business for Bluu has now become a popular NFT collection that everyone can partake in.

Anderson Bluu

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