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First-Ever Athlete-Owned Media Network PlayersTV Inks Distribution Deal With Amazon Prime Video

Professional athletes are oftentimes in the spotlight for breaking a record or closing on a lucrative deal, but what about the person beyond the jersey? PlayersTV is in the business of putting the human side of sports on full display. Co-founded by Deron Guidrey and Collin Castellaw in 2020, PlayersTV, which is said to be the first-ever athlete-owned media network and content provider, utilizes storytelling to bring viewers into the worlds of athletes. Some of today’s biggest stars have joined the platform including Dwyane Wade, Chris Paul, Kyrie Irving, and more. Around three years after creating its footprint in the media space, PlayersTV is set to extend its reach even further. According to a press release shared with AFROTECH, PlayersTV has inked a distribution deal with Amazon Prime Video. In addition, by fall 2023, its athlete lifestyle content will be available as a free ad-supported 24/7 Channel on Amazon Freevee, Fire TV Channels, and Prime Video. Following the announcement...

Ngozi Nwanji

Aug 15, 2023

Amazon's 'Coming 2 America' Kicked Off the Premiere Supporting Black-Owned Businesses

Amazon Prime Video kicked off the world premiere of highly-anticipated sequel “Coming 2 America” this past Wednesday by supporting Black-owned businesses across eight key U.S. cities — including New York City, Los Angeles, Miami, Atlanta, Houston, Chicago, Nashville, and Washington D.C. — The Hollywood Reporter shares. As part of the film’s global rollout with cast, press, and VIPs, Amazon Prime Video has pledged to partner with local Black-owned restaurants to provide 5,000 meals to those in need. To execute this initiative, Amazon is working with Grandchamps (New York), Poppy + Rose (Los Angeles), Wing Quarter Daiquiris & Creole Kitchen (Houston), Phlavz Bar and Grille (Chicago), Busy Bee Cafe (Atlanta), House of Mac (Miami), Mr. Braxton Bar & Kitchen (Washington, D.C.), and Riddim N Spice (Nashville). The Hollywood Reporter shares that for the next eight weeks Amazon will be advertising the film on several vehicles including a plane, four trucks and 220 delivery vehicles for a...

Njera Perkins

Mar 5, 2021

Lizzo to Develop and Produce TV Series Under First-Look Deal With Amazon

Lizzo isn’t one to dim her shine, and her latest mega-watt boss move proves it. According to Deadline , Lizzo, born Melissa Viviane Jefferson, scored a first-look deal with Amazon Studios . Under the new partnership, the pop star will produce and develop TV series to premiere exclusively on Amazon Prime. “I’m so excited to partner with the amazing team at Amazon,” said Lizzo. “Thank you to Jen Salke and the rest of the team for making this dream come true. I can’t wait to get started and share my vision with the world.” Dubbed “force of positivity” by co-head of television at Amazon Studios, Albert Cheng, the “Truth Hurts” singer is known for feel-good songs like “Good As Hell.” Her first projects in Hollywood included a role in the film “Hustlers” and a character in “UglyDolls.” However, the new deal will be Lizzo’s first foray in the TV business . “Lizzo is one of the most exciting, creative, joyful artists in the industry, and it is such a pleasure to announce this new deal with...

Niki McGloster

Aug 10, 2020