Amazon Prime Video kicked off the world premiere of highly-anticipated sequel “Coming 2 America” this past Wednesday by supporting Black-owned businesses across eight key U.S. cities — including New York City, Los Angeles, Miami, Atlanta, Houston, Chicago, Nashville, and Washington D.C. — The Hollywood Reporter shares.
As part of the film’s global rollout with cast, press, and VIPs, Amazon Prime Video has pledged to partner with local Black-owned restaurants to provide 5,000 meals to those in need.
To execute this initiative, Amazon is working with Grandchamps (New York), Poppy + Rose (Los Angeles), Wing Quarter Daiquiris & Creole Kitchen (Houston), Phlavz Bar and Grille (Chicago), Busy Bee Cafe (Atlanta), House of Mac (Miami), Mr. Braxton Bar & Kitchen (Washington, D.C.), and Riddim N Spice (Nashville).
The Hollywood Reporter shares that for the next eight weeks Amazon will be advertising the film on several vehicles including a plane, four trucks and 220 delivery vehicles for a first-of-its-kind partnership with Amazon Transportation.
“Prime Video is elated to celebrate Black excellence by honoring this iconic film in an epic way,” Ukonwa Ojo, global chief marketing officer of Amazon Studios and Prime Video, said in a statement. “Our team wanted to create an unforgettable moment for our customers and communities that not only highlighted our important Amazon transportation partners, but also intimately touched consumers in their own backyard.”
The film “Coming to America” has been labelled a staple in Black culture and one of the most important of our time that showcases Black excellence all around.
The celebration of the film’s sequel arrives on the heels of 2020’s explosion of Black creators dominating Hollywood.
Ahead of the movie’s virtual viewing party, Amazon sent out a slew of mailers inclusive of items from several Black-owned brands in line with the movie’s cultural theme which included Zac’s Sweet Shop, Pop’s Kernel, and Harlem Chocolate Factory, according to The Hollywood Reporter.
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