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Russel Westbrook is expanding his portfolio to reach the digital advertising arena. According to a press release, the NBA star and entrepreneur has launched Russell Westbrook Enterprises’ new digital media division, RW Digital. The sector will have specific programmatic solutions empowering brands to reach diverse audiences and owned and operated minority publishers. “With RW Digital, my mission is to enable brands to reach multicultural audiences through programmatic data-driven media solutions. Current multicultural advertising lacks marketplace knowledge and a deeper understanding of cultural nuances. Our platform also partners with brands to drive social impact to important social causes,” said Russell Westbrook, according to a press release. “Empowering underserved communities is my passion. With this venture, I can make an impact on a global scale.”
D&AD and Google have partnered together for an annual program that’s helping emerging creatives of color gain access to paid opportunities. A press release reports that last month D&AD announced the launch of its 2021 edition of the D&AD Shift with Google program in New York, which is connecting aspiring talent to an accessible space that allows them to perfect their craft via free night school that doesn’t even require a college degree. This approach not only helps creatives secure jobs, without barriers it also gives the industry direct access to some of the best up-and-coming talent in the city. During a time where society is focused now more than ever on uplifting the next generation of diverse leaders, D&AD Shift offers a great opportunity to bridge the gap between education and employment in the creative sector. “It’s time we look towards a fairer future for the creative industries. Creativity thrives from diverse minds and perspectives, and the only way this can be harnessed...
For the past year, media mogul Byron Allen has been leading the charge for Black-owned media companies through a campaign that aimed to address the inequities in the ad business. According to an exclusive from AdAge, Allen’s efforts have proven to be successful after advertising giant IPG Mediabrands committed to invest a minimum of five percent in Black-owned media across all of its clients by the year 2023. “The time is past due to embrace the opportunities to connect with influential audiences through Black-owned media,” Daryl Lee — global CEO at Mediabrands — shared in a statement. “Innovation and growth are flourishing across Black-owned media outlets, providing brands with deeply authentic ways to reach diverse audiences in a supportive, meaningful manner. We are excited to be adding our voice to a growing industry conversation in support of greater diversity and equity in media spend.” The outlet also reports ad giant GroupM has pledged to ask its clients to commit two...
Mary Barra, the CEO of General Motors (GM), is under fire after the leaders of several Black-owned media companies accused her of racism for refusing to meet with them. The leaders blasted Barra in a full page advertisement in the Detroit Free Press on Sunday, the outlet reported, which included an open letter that said she has refused to meet with them “consistently, over time and after multiple requests.” The ad was signed by the heads of seven Black-owned media companies, including Ice Cube, founder of Cubevision; Byron Allen, head of Allen Media Group; and former NBA player Ulysses Bridgeman, owner of Ebony and Jet magazines. The leaders originally demanded an hour-long Zoom meeting with Barra and GM executives in the ad and asked that GM allocate at least 5 percent of its ad budget to Black-owned media companies. The group said they would like to see Barra’s resignation if these demands weren’t met. “You stand on stage, after the death of George Floyd, saying, ‘Black Lives...
TikTok has been on the tip of many tongues lately. However, despite threats of takedowns and power shifts, the video-sharing giant is still providing opportunities for businesses to grow. According to Small Business Trends , TikTok launched TikTok For Business , under which the brand committed $100 million in ad credits to small businesses as a part of their Back-to-Business program. The initiative is designed to help boost brand awareness, alleviate marketing costs, and craft engaging creative messaging. Now, for a limited time, small businesses can receive up to $2,300 in ad credit. To be eligible for the ad offer, small and medium-sized businesses must sign up for TikTok For Business and register for a TikTok Ads Manager account. Eligible SMBs can claim a one-time ad credit worth $300, the site says. Any additional spending will be matched up to $2,000 per business. This year, TikTok has become an integral part of many businesses and individual creatives’ marketing plans. In...
Civil rights groups have made a call to “defund Facebook ,” and The North Face has answered. On Friday, June 19, the major apparel brand announced that it will no longer buy Facebook ads in support of Black organizations, AdAge reports . “We’re In. We’re Out,” the brand tweeted in response to the NAACP’s statement on Facebook’s complacency “in the spread of misinformation, despite the irreversible damage to our democracy.” “This includes all Facebook owned properties,” they later added in a reply . We’re in. We’re Out @Facebook #StopHateForProfit Learn more: https://t.co/uAT7u7mjBG https://t.co/jVxTIH5ThQ — The North Face (@thenorthface) June 19, 2020 Last week, civil rights groups launched the “StopHateforProfit” campaign , a call for major advertisers to “pause” Facebook ad campaigns during July. The movement is a response to the Mark Zuckerberg -led platform making little effort to reduce racist and violent content. The groups involved include the Anti-Defamation League, the...