Vegan TikTok Star Tabitha Brown Inks Partnership With McCormick For Her Very Own All-Purpose Seasoning
Photo Credit: VegNews

Vegan TikTok Star Tabitha Brown Inks Partnership With McCormick For Her Very Own All-Purpose Seasoning

The rise of Tabitha Brown continues!

As one of the latest sensations to take the internet by storm with her positivity and clean eating tips, Tabitha Brown rose to fame after she drew in more than one million followers on TikTok in less than a month.

Now, her delicious vegan recipes and sage advice have landed her an all-new partnership with McCormick with her very own seasoning, reports Stardom 101 Magazine.

She will introduce the world to her new Sunshine All-Purpose Seasoning which mixes some of Brown’s favorite ingredients such as allspice, cayenne pepper, garlic powder, mango, pineapple, thyme, and turmeric.

“Sunshine for me is about spreading positivity. I always say, ‘Have a good day, and if you can’t, don’t you dare go messing up nobody else’s.’ This seasoning is all about bringing that radiance and positive energy into your kitchen,” Brown shared in an interview with Because of Them We Can. “You can use the Sunshine All-Purpose Seasoning on any dishes you have planned this summer, whether it’s for heading out to a barbecue or cooking at home because that’s your business.”

Brown’s partnership with McCormick also includes her face across the label and the Caribbean-inspired spice is salt-free.

“The partnership came about after a collaboration last year with McCormick! I loved how they let me be myself and loved me for me,” shared Tabitha Brown. “I had been wanting to create a seasoning, and they asked, and I said yes.”

For Brown, her rise as an influencer has not only been surreal, but it’s something that she says she’s the most grateful for. She also admits that a lot of her happiness comes from connecting with fans and introducing them to a vegan lifestyle that they may have never thought was possible.

While the partnership with McCormick is the latest big news for the Eden North Carolina native, Brown has also collaborated with several different projects which include her show on the Ellen Degeneres’ network, a partnership with the Calm app to deliver bedtime stories, and a recurring role on Lena Waithe’s hit show, “The Chi.”

Brown is also the recipient of the inaugural NAACP Image Award for Outstanding Social Media Personality.