Looking to become a successful YouTuber? Maybe you’ve considered the idea of starting your own channel, but never seriously pursued it. Beyond the obvious like finding a niche and investing in the right equipment, we’re here to give you tips on how to actually succeed on the platform.

HOW TO START A YOUTUBE CHANNEL IN 2020: 3 VALUABLE TIPS

JUST START

You might think that starting is the most obvious part of having a YouTube channel. However, many people overlook the simplicity of starting right now. It’s easy to get caught up in planning and preparing to start your channel. This can lead to hesitation and procrastination because you’re thinking about every single aspect. Ready or not, just do it. Start your channel now. You don’t have to upload every video you record. So what if you look back at your first video and see how terrible it was? You have to start somewhere. And at least you’ll gain experience being in front of the camera and learn if you even enjoy making videos.

DEVELOP A CONTENT STRATEGY

Gaining experience is an important part of launching a YouTube channel, but so is having a clear strategy. A content strategy will structure your videos in a way that helps you figure out the direction you want your channel to go. To develop a strategy, you should ask yourself these questions:

  • What are your goals for your channel?
  • Who is your target audience? What purpose will your content serve for them? Will it be information, entertaining, promotional, etc.?
  • How often will you post your videos? Every day? Once a week?

ANALYZE YOUR ANALYTICS

Perhaps the most crucial aspect of having a successful YouTube channel is knowing what content your target viewers like. Watch time is a handy metric to gauge how viewers are interacting with your videos. The more watch time your videos have, the more YouTube promotes your content. That’s because people are spending time actually watching your content, and not clicking away. So if your watch time is low, it’s time to make some adjustments and make your videos more engaging.

Creating a successful YouTube channel isn’t about having the best equipment. It’s about connecting with your audience and knowing what they want.