As a businessman, Snoop Dogg continues to prove he has no bounds. He is now partnering with Roobet, a company that claims to be one of the fastest-growing crypto casinos, and its parent company Raw Entertainment.

“Turns out, I’ve been a kangaroo this entire time,” Snoop Dogg said in a news release. “These guys are doing something different. This partnership just feels natural, and we’re going to blaze a trail for the future of online entertainment. I been sayin’ Roooooo for a long time now – they bring the ultimate player experience, we share the love of doing new things, and we care about our fans – so together we’re gonna change the game and do it better than it’s ever been done.”


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Roobet appointed Snoop Dogg as “Chief Ganjaroo Officer,” where he will contribute both his decades-long experience in the entertainment industry and his expertise in the metaverse.

“Since day one, our mission has been to push the boundaries of what a gaming brand can be, and Snoop’s a real visionary,” Matt Duea, Roobet co-founder, explained in the press release. “Together, we’re going to truly revolutionize the online entertainment experience. Our community means everything to us, and we’re committed to providing them with the most exciting and immersive online casino experience out there. With Snoop by our side, the future of digital entertainment is looking brighter than ever. Get ready!”

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AfroTech previously reported that the rapper has a pretty extensive history with the metaverse. According to him, he earned nearly $40 million when he moved Death Row Records to the space. He has also dabbled in digital real estate and other ventures as well.