Last summer, Snoop Dogg and Australian winery 19 Crimes formed a partnership to release a special red wine blend in honor of the Hip-Hop legend’s legacy.
For their latest release, the two entities have now introduced Snoop Cali Rosé, a new California blend of Grenache and Zinfandel in which the rapper hopes to make the drink of the summer, Wine Industry Network reports.
So far, 19 Crimes and Snoop Dogg’s collaboration has been well-received among consumers and has given the Australian wine brand a contemporary feel inspired by the rapper’s West Coast style.
“We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink,” Snoop Dogg shared in a statement. “I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”
John Wardley — TWE Marketing Vice President Americas — divulged more about the successful partnership stating, “Snoop has been a dream collaborator that has taken 19 Crimes Snoop Cali Red to the top of the charts as the #1 Wine Innovation of 2020. We can’t wait for this second release to hit our loyal 19 Crimes fan base and see how they Rosé with Snoop Cali Rosé. This is 19 Crimes’ first California rosé and we are already seeing high demand from our retail partners to get it in store as soon as we possibly can.”
19 Crimes Snoop Cali Rosé can be found in stores nationwide and online.
For more information about the new collaboration, click here.