Legendary rap icon and VC general partner, Snoop Dogg, is taking his entrepreneurial endeavors to the next level. According to Delish, Snoop teamed up with Australian wine brand, 19 Crimes, for a multi-year partnership to release his very own red wine blend called Snoop Cali Red.
Snoop Cali Red is 19 Crimes’ first wine to be bottled in the California region and is a blend that includes 65 percent Petite Syrah, 30 percent Zinfandel, and 5 percent Merlot — priced at $12 per bottle.
“Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red,” said John Wardley, Treasury Wine Estates’s marketing vice president, according to Black Enterprise. “Snoop embodies the spirit of 19 Crimes–rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
In addition to the wine partnership, 19 Crimes will also donate $100,000 to the NAACP Legal Fund.
“19 Crimes was born from individuals that overcame adversity, and we are proud to support the NAACP in their fight to seek justice for people who are unfairly facing incarceration, for simply expressing the same outrage that we all now feel,” Wardley said.
As an avid wine drinker, Snoop is excited to share his unique blend with fans and supporters around the world.
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market,” said Snoop in a press statement. “So I’m more than eager to bring this collaboration to the world!”
Snoop Cali Red will be available nationwide starting July 15.