Atlanta’s University Center (AUC) will soon have a space fit for the next rockstar!

Today Rockstar Energy has announced that it will team up with Cortez Bryant, a renowned talent manager known for working with greats like Drake and Nicki Minaj. He is also the co-CEO of the record label Blueprint Group and will now play a pivotal role in helping to spearhead the launch of Atlanta’s next destination for Black artists, Rockstar Culture Labs.

“The Rockstar Culture Labs is an exciting next step for Blueprint Group, which has been dedicated to educating, supporting, and amplifying the next generation of creative artists,” said Bryant in an official release shared with AfroTech. “Partnering with Rockstar Energy to open this space in one of the country’s most happening music communities gives us another platform to create incredible opportunities for Atlanta’s Black artists.

The Hip-Hop Mecca

As a place where the culture is very alive and thriving, the co-branded space will be housed in the Mecca of where everything is happening, Atlanta. 

We’re proud to be launching The Rockstar Culture Labs, to provide space and resources that empower Black artists here in one of the country’s epicenters of creative culture,” said Chauncey Hamlett, VP/CMO Pepsi Beverages North America (South Division). “With this platform, we want to highlight and elevate the Real Rockstarsof Atlanta, those who are hustling and putting in the work to pursue their dreams.”

Rockstar Culture Labs

Rockstar Culture Labs will be funded by Rockstar Energy and will be made up of a four-story building located in the heart of the AUC, which includes the following Historically Black Colleges and Universities (HBCUs): Clark Atlanta University, Spelman College, Morehouse College, and the Morehouse School of Medicine.

The new space will bring resources and a new platform where the city’s next generation of artists will have access to resources and an internship program to help them achieve success within their industry.

Resources include a fully equipped music production studios and sound stages, plus event and co-working spaces. There will also be ongoing networking opportunities to take advantage of at the lab. Additionally, event programming such as fireside chats, podcasts, and showcases will be launched by Rockstar Energy.

Artists can begin taking advantage of Rockstar Culture Labs once the space opens in April.