Chris Webber is accelerating his efforts in the cannabis industry.

Players Only

As AfroTech previously told you, the NBA player turned entrepreneur launched Players Only Holdings alongside Lavetta Willis to ensure minorities can position themselves as leaders in the cannabis industry.

Now, the company has cemented multifaceted partnerships to launch new strains that can be found at specific Gage and Cookies dispensaries throughout Michigan.

“Players Only is more than a cannabis brand – it’s a lifestyle brand,” Webber said, according to a press release. “We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry. We’re thrilled to launch our versatile offerings and begin the process of creating meaningful economic change in communities across Michigan. Shout out to TerrAscend and Gage – our Michigan family. Much love to Cookies and Berner, let’s go!”

What To Expect

Players Only will reportedly release “cannabis products and experiences, including exotic cannabis flower strains, all-natural cannabis oil cartridges, pre-rolls, vapes, sports recovery, and performance products and more, as well as Players Only branded apparel and footwear.”

Customers should expect to see Chris Webber’s specially selected C4, Time Out, and G.O.A.T.’s Milk strains and additional branded strains such as Non-Laters and Whipped Cherries plus Blueberry Hotcakes and Ray Jackson’s Black Sox in the future.

Big Players

What’s more, the brand will team up with community organizations and big names throughout the entertainment industry including Quavo, Raekwon, and Royce 5’9. Webber will also partner with his former teammate Jason Williams on an exclusive White Chocolate strain.

In addition, Hassim Robinson’s cannabis company Winner’s Circle Genetics popular PB&J strain, and Quavo’s exotic cannabis company, BIRKINZ, will be making their first splash in the Michigan market.

“We have been working with legacy cultivators and operators seeking to establish their place in the regulated market for quite some time,” said Willis, co-founder and President of Players Only, according to a press release. “The opportunity to incorporate legacy strains and expertise into the Players Only platform and menu furthers our goal of uplifting black entrepreneurs who have been building brands and intellectual properties for decades.”