COVID-19 has hit Black and Latinx communities immensely over the past few weeks, leaving many unemployed and without proper resources to fight against the virus.
As a response, PepsiCo, Inc. and The PepsiCo Foundation has partnered with the National Urban League and UnidosUS to donate $7 million to devastated communities of color, according to a press release.
“COVID-19 has once again put a spotlight on the deep-rooted health and economic disparities that have long faced communities of color,” said the CEO of PepsiCo Foods North America, Steven Williams, in a statement. “In response to this, we’re helping to provide immediate relief and support long-term recovery for Black and Latino communities. But just as these inequities existed well before coronavirus, we will continue to do our part and be a partner to these communities in the months and years ahead.”
In an effort to effectively help communities of color, PepsiCo identified several metropolitan areas in the country where they have strong ties to Black and brown people in underserved communities, including Baltimore, the Bay Area, Boston, Chicago, Dallas, Denver, Detroit, Los Angeles, Memphis, Miami-Dade, Milwaukee, New Orleans, New York City, St. Louis, and Washington D.C.
“Across the nation, the burden of COVID-19 is being disproportionately shouldered by Black and Latino communities that are facing higher rates of hospitalization, death and economic hardships,” said Kirk Tanner, CEO of PepsiCo Beverages North America. “That’s why PepsiCo, our brands and our people have mobilized to offer our support. And we know a crisis of this scale requires a collective effort. We’re calling on our partners and network to support the communities of color that we are proud to serve and where our teams live and work.”
PepsiCo has been a partner of the National Urban League and UnidosUS for years donating millions of dollars to its initiatives in the past.
“Our long-valued partnership with PepsiCo has grown even more vital during this time of unprecedented need,” said Marc H. Morial, president and CEO of the National Urban League. “PepsiCo’s commitment to empowering communities of color allows the Urban League Movement to continue paving a path forward, and to expand and intensify our service as America’s economic first responders.”
Since the start of the pandemic, PepsiCo has made announcements of its efforts to fight hunger, provide frontline workers with PPE materials, and more, amounting to over $50 million.
Janet Murguía, president and CEO of UnidosUS, also made a statement:
“At a time when Latinos and other communities of color are being so hard hit, we need immediate action for emergency resources from all sectors. This commitment from PepsiCo will directly support the UnidosUS Esperanza/Hope Fund benefitting our network of affiliated community-based organizations who are on the frontlines helping combat the health and economic impact of COVID-19 on the Latino community, from creating food delivery programs to offering mental health services via telemedicine portals.”