The search to find something to watch on Netflix just got a lot easier. Next time you hop on the platform, no need to scroll through past watched shows and newly released movies only to settle, because “She Did That” is currently streaming, and it’s worth watching.
Documentary, “She Did That” highlights the entrepreneurial journey of Black women business owners. Created and executively produced by, Renae L. Bluitt, a Brooklyn-based film producer, content creator, and public relations consultant, “She Did That” features four Black women entrepreneurs amongst a host of other Black women business owners who are defying the odds and succeeding in the world of business.
The documentary features New York Times best-selling author, digital strategist, and speaker, Luvvie Ajayi, My Fab Finance founder, Tonya Rapley, founder of Carol’s Daughter, Lisa Price, and founder of The Lip Bar, Melissa Butler. The inspiring film shows rare, never-before-seen footage that gives viewers a glimpse into the lives of what it takes to be a Black woman entrepreneur.
The documentary opens with an array of collaged photos showing the beauty of Black women as it relates to fashion, hair, and business.
“We are the most disenfranchised, underrepresented, least-protected, and still we rise like the poetry of Maya,” Bluitt says throughout the intro describing her definition of #BlackGirlMagic.
Bluitt’s documentary comes at a time when tech companies and other mainstream corporations struggle with diversity and inclusion yet Black women continue to excel. Despite obstacles, Bluitt reports that Black women are starting businesses at six times the national average.
The film is centered around inspiring the next generation of Black women entrepreneurs to step out and succeed in business. During the documentary Butler, founder of the Lip Bar, expresses her reasons for starting her lip line.
“I want little Brown girls to grow up having representation knowing that they don’t have to conform to society’s standards of beauty,” she said.
Butler’s passion to uplift girls of color is one reason Bluitt choose to highlight her in the documentary.
“I chose Melissa Butler because she’s truly disrupting the beauty industry, challenging the world’s very limited definition of beauty, and letting little brown girls and women of all hues know that they are enough,” Bluitt told Forbes.
The documentary also addresses topics like, how the superwoman complex affects the diaspora of Black women entrepreneurs, obstacles Black women face while working corporate jobs, and the importance of self-care.
Bluitt told Forbes her partnership with Netflix was birthed from her partnership with the film’s distribution partner, Gravitas Ventures, who she credits as being instrumental in placing “She Did That” on iTunes, Amazon, Target.com, Walmart.com, BarnesandNoble.com, and every major cable network’s on-demand platform (Comcast, Spectrum, Xfinity, DIRECTV, etc.)
Bluitt feels this documentary will change the world and be a spark for many Black women-led businesses to come.
“When I think of how many new Black women-owned businesses will be birthed from this film, I get emotional. We are literally making history!” she told Forbes.
The film will air exclusively on Netflix for 18 months in the U.S., Canada, the United Kingdom/Ireland, Australia/New Zealand, and Africa.
