Black Owned Everything: Zerina Akers Teams Up With Instagram To Help You Buy Black This Holiday Season

Akers recently announced that she and her brand Black Owned Everything has teamed up with Instagram to kick off its Instagram Shop’s Guest Editor series for November, Essence reports.

The #BuyBlack collection features must-have picks from Black-owned businesses selected by the guru herself, which Instagram users can splurge on through the platform.

“When choosing the products in the gift guide, I wanted to choose brands that may have been underrated, but have obviously put forth the effort into how they’re presenting their product,” Akers told Essence. “How they’re utilizing their packaging, how they’re describing their product, all of that. It can also provide a level of expectation, a level of a reference point rather for other brands and designers to utilize.”

She continued: “I wanted to give people something to look at that they could look to and a bit of a standard that they could go off of as well.”

As previously reported by AfroTech, Akers’ Black Owned Everything initially launched as an Instagram page in 2020. By the following year, it grew into an e-commerce platform. Now, the brand will be relaunching on Shopify, according to the outlet.

While Black Owned Everything has experienced several transitions, its mission continues to stand firm — to amplify Black businesses, Black creators and Black excellence overall.

“We’re relaunching it now soon with Shopify. Since the site wasn’t up yet, when they approached us to do a bit of a gift guide, we thought it was a cool way to still amplify the businesses. They’re kind of our official gift guide for this season.” Akers continued, “It’s a combo of self-gifting ideas to friends and family. There are beauty products, self-care things like body butters, and things like that. Earrings, jewelry, unisex clothing, and accessories. It spans across a few different ranges.”

To shop with Akers’ holiday gift guide, click here.