The power of an influential social media platform has transformed this couple’s business.
Earlier in March, Tabitha Brown and her husband, Chance Brown, posted an episode of their YouTube series, “Fridays with Tab and Chance.” In the video, the two were wearing a sweater set from Brand Avenue — a marriage lifestyle apparel brand.
Within a short period of time, the Black-owned business’ revenue started booming.
Co-founded and launched in 2014 by Marc and Ima Carnelus, the two shared that prior to being featured on Brown’s channel their business had been struggling for six months. From March 3 to March 9, the brand only made around $200 for the week.
“We even considered shutting the business down altogether,” Marc openly shared in an Instagram post. “This is our main source of income and it’s been super tough.”
Ima added, “We have been praying in the midst of all that for a breakthrough, for a sign to keep going, a miracle. We’ve had people really rallying around us, supporting us, praying for us, helping us financially because we still got bills to pay. And God answered our prayers.”
A week after their flatline in sales, their business blew up overnight from the Browns’ video posting.
From March 10 to March 16, the entrepreneurs made over $23,000 — and the sales are still going up.
“This is the Tabitha effect,” Marc emphasized.
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“I love this so much and it’s just another reason I can’t wait to bring back Very Good Mondays!!! So happy for you guys @brandaveclothing,” Tabitha Brown shared on Instagram. “Keep believing and keep trusting God, he got you!!!!”
Back in 2020, she started the Very Good Mondays series to feature and support small businesses.
The video that sparked Brand Avenue’s sales isn’t the first time Brown has shown love to Brand Avenue.
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