Are you ready for John Legend to put you to sleep?
John Legend first teamed up with Headspace, an app for practicing mindfulness, in 2020. The two first launched “Focus Music,” as a helpful resource in the midst of the pandemic’s impact. The soundtrack’s aim was to help ease users’ stress and improve your health and focus, according to GQ.
“People are concerned about the state of the world, and they have good reason to be,” John Legend told the outlet. “There are a lot of stressful things about the fact that there’s a raging pandemic, the economy’s where it is, unemployment is where it is—but there are proven techniques that help people deal with someone of those issues.”
Now, in the partnership’s second year, the Grammy-award-winning singer is in the spirit of self-love, wellness, and a good night’s rest.
According to a press release, Headspace has aired its debut Super Bowl commercial ahead of the annual football championship. The campaign, “Love Yourself Like A Legend,” is of the Headspace partner being the spokesperson for bringing in the season of self-love with the help of “new tools and resources both in and outside of the Headspace app.”
“Our vision at Headspace is to create a world where everyone is kind to their minds,” said Amy Davis, Vice President of Global Brand Marketing at Headspace. “With ‘Love Yourself Like a Legend’, we’re using a cultural moment and humor to deliver a very important and often overlooked message: for people to take care of the most important relationship they have – the one with themselves.”
New Headspace Sleep Tools
Legend’s two new sleep tools are a Headspace sleepcast that features his narration and an eight-hour sleep playlist curated by the musician.
“For so many, we give so much love to those around us, that we forget to dedicate a little TLC to ourselves,” said Legend. “I’m excited to partner with Headspace to remind the world to give ourselves some much needed love, starting with a great night’s sleep with my new Headspace sleepcast and sleep playlist.”
The press release shares that he will also be the special guest host of Radio Headspace, the company’s mental health podcast.
