Charles Woodson is heading back to the National Football League (NFL) but in a different way.
The Hall of Famer’s spirit brand, Woodson Bourbon Whiskey, has been named the official bourbon for the Las Vegas Raiders and Allegiant Stadium — making him the first former football player with a company that’s the official spirit sponsor for an NFL franchise — according to a news release.
The partnership between Woodson and the NFL comes around two years after he launched Woodson Bourbon Whiskey.
“I used to jokingly say that Woodson Bourbon Whiskey was the official bourbon of Raider Nation but now I can say it with my chest. Woodson Bourbon Whiskey is the official bourbon of the Las Vegas Raiders and Allegiant Stadium,” Woodson shared in a statement. “I want to thank Mark Davis, Sandra Douglass Morgan, the Raiders partnership team and the entire Raiders organization for giving Woodson Bourbon Whiskey the opportunity to be great! Go Raiders!”
According to the company’s website, Woodson Bourbon Whiskey features a blue & maize signature series, a white & silver signature series, and a green & gold signature series. In addition, it offers the “Heis-Manhattan,” which is a ready-to-pour cocktail.
“We are elated to partner with Charles Woodson and Woodson Whiskey,” said Las Vegas Raiders President Sandra Douglass Morgan. “Charles is a Raiders legend, and we’re looking forward to bringing Woodson Bourbon Whiskey to Raider Nation and our guests at Allegiant Stadium.”
Before becoming a businessman, Woodson built a household name for himself in football. According to Sports Illustrated, he was the first defensive player to win the Heisman trophy and helped the University of Michigan Wolverines secure a national title in 1997 during his college career. What’s more, he was one of the top cornerbacks in the NFL while playing for the Raiders and the Green Bay Packers.