A press release reports that PlantFuel® — the scientifically focused plant-based wellness company — announced that both Yachty and Owens have made strategic investments in the emerging sports nutrition brand debuting on the market this month. With support from these two Hip-Hop and sports figures, respectively, the brand aims to breakthrough into the nutritional retail space.
“I’m super excited about my new venture with PlantFuel,” Yachty shared in a statement. “It’s brands like PlantFuel that inspire and allow me to stay actively involved creatively beyond just investing.”
The new investment in PlantFuel marks Yachty’s second deal ever with his recently-launched venture capital (VC) fund, Scoop Investments. Prior to this news, AfroTech reported that the rapper previously invested in Jewish dating app Lox Club, alongside Bhad Bhabie, which was also his first fintech investment. According to a press release, Yachty hopes to close on several other investments by the end of the year.
Owens is also following in Yachty’s footsteps and exploring new avenues to help him continue generating revenue outside of professional football. He expressed his excitement about his new investment and shared how he’s proud to back a brand whose products he genuinely believes in.
“As everyone knows, throughout my professional career I’ve been in phenomenal shape and extremely conscious about what I put in my body,” he said in a statement. “From Day 1, I was thoroughly impressed by my exploration of PlantFuel and its products. I am excited about my partnership with PlantFuel and delighted to join their team.”
In addition to backing PlantFuel, Owens has also been dipping his hand in the investment pool in the tech industry to co-sign companies like TruSo — a Black-owned social networking app poised to disrupt Clubhouse’s audio-based features.