Although he’s a newcomer to Los Angeles, Anthony Davis is already uplifting the surrounding community.
According to Variety, the Lakers basketball star partnered with First Entertainment, the official credit union of the team. The partnership introduces the new Lakers Debit Card for which fans can sign up now. The aim is for fans’ passion for the team to connect to their need to manage finances.
“From the moment I joined the Lakers, I’ve looked for ways to build stronger connections to the city and to our dedicated fans,” said Davis. “The First Entertainment partnership has been a great way for me to be able to share the passion that has brought so many of us together, no matter where we are or where we’re from.”
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In addition to the Lakers-themed debit card, Davis and First Entertainment also designed a first-look, Limited-Edition Lakers Kit. Fans who sign up for the card automatically enter for a chance to win the bundle.
“We explained our vision for A.D. out of the gate and it all clicked on how we could work together on projects,” said chief marketing officer Amondo Redmond, who helped secure the deal. “He quickly grasped how he could help in creating a story that spoke to L.A. as a whole and how we could make an impact in the community.”
Later this month, Davis will expand his efforts as a brand ambassador and launch an online financial literacy program geared toward high school seniors and college students. The program will consist of roundtable conversations led by a money expert alongside Redmond, Davis, Danny Green, and Quinn Cook, who will each discuss money management, student loans, credit, and saving.
