Khaby Lame seems to be taking off, but he still has big dreams ahead.
Thanks to his millions of followers, the 22-year-old is on track to hit $10 million by the end of the year.
Collecting Checks One Post At A Time
His total net worth is possible not only thanks to his TikTok content, but thanks to brand deals and collaborations, Lame has earned just about $400,000 per clip. He also has roughly 149.5 million followers on the platform.
Other Avenues of Revenue
He has also brought in $450,000, thanks to a partnership with Hugo Boss, appearing as a model in the brand’s Milan Fashion Week show before ultimately posting about it online.
Visions Of Hollywood
Now, he has his sights set on Hollywood.
Per the outlet, Lame is said to have renewed a contract with a big-time Hollywood studio and just might be looking at cashing in just about $750,000 per clip.
Earlier this year, the TikTok star told TMZ that his ultimate goal is to star in a movie alongside Will Smith.
“He started to dream about being an actor after watching “The Fresh Prince of Bel-Air,” said Lame’s manager, according to Fortune.
Apparently, the content creator is fluent in Italian but currently uses American cartoons to learn English.
“His goal is to be in a movie, hopefully, one day with [Will],” Lame’s manager added.
As Lame continues to deepen his pockets, he is most likely deepening those relationships.
The Power Of Relationships
“Most influencers get to a certain point in their career where they’ve endorsed and supported a number of brands and have a flat fee for these structures, but they start to want a bit more incentive or upside from those relationships,” Raina Penchansky, CEO and founder of influencer management company Digital Brand Architects, told Fortune. “That’s when we start to more meaningfully discuss ways for them to get into deeper relationships with companies or around companies they want to start.”
Lame's Rise To The Top
Lame rose to fame thanks to his wordless captivating videos that make a mockery of sometimes overly complicated “life hacks.”
He began making the videos after losing his job as a factory worker in Italy due to the effects of the pandemic in 2020.
Now, he is topping Forbes lists and knocking out dream after dream.