These days, social media is for more than catching up with friends and family or sharing funny memes. More and more, people are turning to social platforms as a legitimate means of making money. From gamers and beauty gurus to life coaches and even budding actors, social media has turned into big business.
In particular, the medium has now reached a point where society has literally watched people grow up in front of the camera, or even migrate from one platform to another as new options emerged and overtook previous social options. It has become something of a real-life “The Truman Show” with content producers often sharing intimate parts of their lives.
In particular, Kai Cenat is one such Black creator who has amassed quite the following across popular platforms like YouTube and Twitch. And after his recent controversy with a viral push in New York’s Union Square, he has become a household name beyond the Gen Z and Gen Alpha demographics. This leaves only one question — exactly how much is he worth?
Kai Cenat’s Early Life
Not much is known about Kai Cenat’s early life. He was born in 2001 to a Trinidadian mother and Haitian father in New York City. Officially named Kai Carlo Cenat III, he has three siblings which includes a younger brother Kaleel, an older brother Devonte and his twin sister Kaia. He attended Frederick Douglass Academy and graduated in 2019, later attending the State University of New York at Morrisville where he studied business administration. However, within a year of starting college, he opted to leave school and focus full time on his content creation and social media influencer career.
Kai Cenat Launches His Online Persona
Kai began his social media career by uploading his first YouTube video in 2018 as a teenager. Initially he wanted to be a comedian. To support this goal, his channel featured prank and challenge videos, which caught the attention of the Any Means Possible (AMP) group thanks to another New York influencer, Fanum. Cenat eventually enjoyed regular appearances on the AMP channel.
He later expanded and eventually fully shifted his platform to Twitch in 2021. After participating in a subathon in February 2022 on the platform, he earned the title of the most-subscribed-to Twitch streamer at that time. Cenat beat the previously held record of 305,000 subscribers by Ludwig. However, by April 2023 Cenat was banned from Twitch, leading him to find other avenues to make his mark.
Kai Cenat Shifts Into Acting And Music
Influencer work can be lucrative, but many influencers quickly learn that the best way to maintain longevity is to segue into other avenues. For Kai Cenat, this meant shifting into acting. He had his first acting role in a trailer for Polo G’s 2022 single “Distraction.” Meanwhile, he tried his own hand at music by releasing his first rap track, “Bustdown Rollie Avalanche” with NLE Choppa.
Additionally, in 2023 he had a feature guest appearance on the “Fast X” motion picture soundtrack with the track “The End of the Road Begins – Intro.” Other notable tracks for the influener include “Dogs” with streamer IShowSpeed, and appearances in other artists’ music videos such as Lil Uzi Vert’s “Just Wanna Rock” and Adot’s “Shoot.”
Expanding His Social Reach
By the 2020s, Kai had long since established his reputation as a serious content creator and influencer. But his decision to begin featuring celebrities in his streams such as Bobby Shmurda, Lil Baby and 21 Savage in 2022 helped to propel him even further. In particular, his November 2022 stream with 21 Savage netted him the highest viewership Kai had received — a peak statistic of 283,245 concurrent viewers.
In that same year, he was nominated at the 12th YouTube Streamy Awards for the “Streamer of the Year” and the “Breakout Streamer” categories. That December, Kai Cenat clinched the win for the “Streamer of the Year” award. He then went on to win the same award in 2023. To date, he has amassed over 2.5 million subscribers on YouTube and over 1.7 million on Twitch.
Kai Cenat’s Controversies
It’s hard to make a name in entertainment without courting controversy and Kai Cenat is no exception. In early 2023, a TikToker named Jovi Pena accused him of not intervening when she was sexually assaulted at a New Year’s Eve party he threw. He claimed that he was trying to figure out next steps with authorities.
Later that year, Cenat ran into trouble in New York when he coordinated a giveaway event in the city’s Union Square Park and crowds descended on the area. While the internet sensation didn’t face any jail time or arrests, the unruly chaos and near-riots that his giveaway spurred led to serious backlash.
Kai Cenat’s Current Net Worth in 2024
There are conflicting reports on Kai Cenat’s current net worth with is estimated to be around $14 million as of the time of publication for this article. Still, reports note that the 22-year-old content creator earns as much as $1.5 million dollars a month. Meanwhile, it’s reported that he netted $3 million per year. Even though Twitch is no longer an option for him, the internet personality regularly draws income thanks to brand endorsements deals and guest appearances that can be as much as $230,000 per opportunity.
Followers of the internet personality know that he has a love for nice cars. One place where he spends money is on his rides. This includes a Cadillac Escalade, Jeep Grand Cherokee Trackhawk, Lamborgini Urus, a Dodge Challenger SRT Hellcat, and even a Mercedes-Benz AMG GT 63 for everyday use. He’s also chosen to wisely invest in real estate and is rumorred to have purchased a $3 million mansion in Georgia.
