Social media is huge right now and isn’t going anywhere anytime soon. Many businesses are looking to grow their social media accounts to build trust with customers and generate more leads. So it’s no wonder you want to start a business that targets this audience. Social media marketing agencies are great time-savers for busy business owners who want to gain exposure and authority. Here’s how to get yours started.
1. IDENTIFY YOUR NICHE
What platforms will you specialize in? It’s good to know your stuff about all platforms. However, focusing on one or two will be more helpful to clients. For example, one client may already have a following on Facebook and Instagram, but may need help with Twitter and YouTube.
In addition to choosing a platform to specialize in, you might also want to zero in on what type of industry to work with. Different industries require different types of social media campaigns.
2. CREATE A BUSINESS PLAN AND STRUCTURE
After you figure out who you’ll be targeting, it’s time to create a roadmap of your future. Write down your business goals, services you plan to offer, and budget.
Also, figure out the structure and details of your business. Will it be a sole proprietorship, partnership, or LLC? What will be your business name? And don’t forget about the legal aspects such as a separate bank account, insurance, and taxes. Next, you want to determine your pricing, which will be based on setup costs, taxes, and salaries.
3. BUILD AN ONLINE PRESENCE
Every social media marketing agency should have a professional-looking website that showcases your expertise. You should have a portfolio or case studies showing your past work with other clients. If you don’t have clients yet, you can use your own social media account as part of your portfolio. So if you’re targeting real estate agents and specializing in growing a following on Instagram, you can capitalize on that by offering tips to real estate agents on that very platform. This shows that you’re knowledgeable in their field and can handle their target audience.
After following these steps, it’s time to promote your social media marketing business and find loyal clients.