It’s no secret that rapper Drake is one of the most successful artists of all time. The Canadian-born musician, philanthropist, fashion icon, and businessman has mastered melodic rapping and — in 10 years — managed to accumulate a $180 million dollar net worth, according to Celebrity Net Worth.
Aubrey “Drake” Graham has a resume and work ethic that stems back to his childhood. He first appeared on the scene when he was 14-years-old as the character Jimmy Brooks in the Canadian teen drama, “Degrassi.” Drake appeared on the show from 2001 to 2008, and according to an Instagram post he shared in 2016, still receives royalties.
However, the “God’s Plan” artist truly made his mark in the music industry. In 2019, he was named the third highest-paid rapper, according to Forbes. That same year he reportedly earned $75 million and was the most-streamed artist of any genre. According to Celebrity Net Worth, during his “Summer Sixteen Tour,” he earned up to $84.3 million, grossing approximately $1.56 million per show.
Drake also rakes in a few million dollars a year with his OVO (October’s Very Own) music label and clothing brand. He founded OVO along with producer, Noah “40” Shebib, and Oliver El-Khatib, in 2012. The brand’s golden owl logo became popular among Drake’s fans and adorns a variety of apparel from $160 sweatsuits to $35 hats. According to Business of Fashion, the OVO label was projected to exceed $50 million USD in annual revenue in 2018 alone.
Another portion of his wealth comes from strategic partnerships, campaigns, and endorsements inlcuding Sprite, Burger King, Whataburger, Nike and Apple.
His latest collaboration is right on brand with his luxurious persona. The pop culture icon partnered with Revolve— a designer apparel retail shop— to release a Drake-scented candle. According to CNN, the $80 candle called Carby Musk has already sold out.