Since its inception in 2009, Genius has grown from a digital platform that solely interprets songs lyrics to a dominating entity in music media. Now, the company, which produces content about music construction, is launching sound creation software to help facilitate artful collaborations.
On Monday (July 20), Genius announced “Genius Home Studio,” a multi-part program in partnership with HP that allows artists to create an original song using the Genuis Home Studio soundboard pre-loaded with beat packs.
“Genius Home Studio celebrates the special community that forms around the creation of a song. Artists have always found ways to create and collaborate using whatever tools at their disposal, and that spirit of ingenuity is especially poignant today,” said Michael Heal, Genius’s Head of Branded Content. “We’re excited to team up with HP and give fans a look inside what that creative process looks like right now.”
The news kicks off a competition, where contestants can win an HP x360 laptop by submitting an original beat created on the soundboard. Also, the soundboard will feature a documentary-style breakdown of a Kelley Janáe-produced beat by hitmaker Mike WiLL Made-It.
“HP is excited to sit at the center of intersecting creators and consumers through the Genius Home Studio Program. Technology and culture have always had a reciprocating relationship where one fuels the other,” said Daryl Butler, HP Director of U.S. Personal Systems Marketing. “Working together with Genius, we look forward to further demonstrating the value of our products in bringing our audiences closer to the artists and the music they love.”