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Genius and HP Partner to Give Producers Opportunity to Make Hits With New Soundboard

Since its inception in 2009, Genius has grown from a digital platform that solely interprets songs lyrics to a dominating entity in music media . Now, the company, which produces content about music construction , is launching sound creation software to help facilitate artful collaborations. On Monday (July 20), Genius announced “Genius Home Studio,” a multi-part program in partnership with HP that allows artists to create an original song using the Genuis Home Studio soundboard pre-loaded with beat packs. “Genius Home Studio celebrates the special community that forms around the creation of a song. Artists have always found ways to create and collaborate using whatever tools at their disposal, and that spirit of ingenuity is especially poignant today,” said Michael Heal , Genius’s Head of Branded Content. “We’re excited to team up with HP and give fans a look inside what that creative process looks like right now.” The news kicks off a competition, where contestants can win an HP...

Jul 21, 2020