Vaunt — founded by former NBA player Roger Mason Jr. alongside startup and technology executive Omari Ware — has raised a $5 million Series A funding round to reimagine the future of sports and entertainment, according to a press release.

The platform was created to help athletes and artists generate income by showcasing their talent to live and digital audiences.

“When we created Vaunt, we envisioned a company where players and artists can display their talents and competitiveness both inside and out of their crafts,” said Vaunt Co-founder and CEO, Roger Mason Jr., in a press release. “We are so proud for Vaunt to take this step forward and prepared for us to go even further. The opportunities for this brand and company are endless.”

These Are The Investors Who Participated In The Round

Participating investors in the round included InfiniteWorld, Elysian Park Ventures, True Culture Fund, former Super Bowl Champion Justin Tuck, and former NBA Players Association Executive Director Michele Roberts.

“I was attracted to Vaunt’s mission and objectives to both create quality content and lift the floor for players and performers,” said Roberts in a statement. “We are only getting started and this announcement is proof. Our events and programs will be in a town or on a screen near you soon.”

“So many athletes are relegated to their one sport or one competition, often boxed-in,” said former Super Bowl Champion, Justin Tuck. “With Vaunt’s mission and vision aligned with this funding opportunity, many more athletes will be able to exhibit their talents and do well for themselves.”

Funds Will Support Vaunts' Ventures In The Metaverse

The new funding will support Vaunt’s goal to expand their audience reach through new partnerships and projects set to take place “in-person, streaming, and in the metaverse.” Furthermore, Mason plans to connect fans with non-fungible tokens so they can obtain front row tickets or face-time with top athletes, according to dot.LA.

“We’re excited about the fact that we can really create some unique experiences around the NFTs, as well, with superstar athletes,” Mason told the outlet.